Cases & Publications – Shera Marketing Solutions

Cases

Ask Gen Z: A Deep Dive Into Gen Z’s Scrolls

Publications

An Exploratory Research on Social Media Studies in Marketing Field

Social Credibility: Trust Formation in Social Commerce

Ethnic and Intra-cultural Marketing

The Impact of Ethical Concerns on Fashion Consumerism: A Review

Health Commodified, Health Communified: Navigating Digital Consumptionscapes of Well-being

Self-Presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing

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