About
Shera is more than just a marketing agency; it’s a vision brought to life by Dr. Lena Cavusoglu, our founder and principal. Lena’s journey is one of relentless dedication and unwavering passion for the world of marketing. With two master’s degrees earned in Italy and the USA, along with a PhD in Marketing specializing in consumer research, she embarked on a mission to redefine the way businesses navigate the competitive landscape.
Lena is not a just a marketer; she’s a communication designer with a 360-degree holistic approach. Her role is to craft decision-making by meticulously outlining the architecture of the marketing problem. She thrives on redefining how issues are approached, identifying opportunities for action, and ultimately helping deliver complete and resilient solutions.
In addition to her leadership at Shera, Dr. Lena Cavusoglu currently serves as an Assistant Professor of Marketing at the College of Business at Pacific University in Portland, Oregon. Her academic contributions and real-world expertise are invaluable assets that further enrich our services.
A Female-Owned Business
At Shera, we proudly declare ourselves as a female-owned business. We draw inspiration from the empowering qualities of the legendary Shera, the iconic fictional superheroine, embracing the spirit of strong, capable women who are unyielding in their pursuit of excellence.
Our female leadership is a testament to the belief that diversity and inclusivity are not just buzzwords for us; they are woven into the very fabric of our organization. We understand that different perspectives and backgrounds are the keys to creating marketing strategies that resonate with diverse audiences.
Our Mission
Our Approach
Expertise in Diverse Markets
Our Mission
Our mission is clear: to empower businesses to thrive in a competitive landscape and connect effectively with their target audiences. We believe that true power comes from unity and strategic collaborations, just as Shera’s strength was amplified by her allies.
Our Approach
We believe in empowering businesses to reach their full potential. Whether you’re a startup looking to establish your brand or an established company seeking a fresh perspective, we are here to guide you every step of the way.
Expertise in Diverse Markets
In a world where diversity is increasingly important, we understand that the key to success lies in understanding the surroundings and context within which businesses operate. Our unique perspective and vast knowledge of various markets play a pivotal role in our success as a well-rounded strategist, research and consultancy company.