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Cases & Publications
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Publications
Conference
July 2019
A call for diversity and inclusion:
Examining fashion experiences
of minority women
This study delves into the realm of fashion diversity, focusing on the experiences of under-represented minority women in the indu...
Abstract
Journal
August 2021
Accumulating capital through social media: The transformative power of underrepresented fashion consumers
Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashio...
Abstract
Book
December 2022
Ethnic and Intra-cultural
Marketing
The insightful chapter titled “White Gaze in Fashion Markets” in the recently released Handbook of Research on Ethn...
Abstract
Journal
February 2021
Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women
This research brings in the voice of underserved and underrepresented women of various racial or ethnic origins and social clas...
Abstract
Journal
December 2017
Health commodified, health communified: navigating digital consumptionscapes of well-being
Historically, research on perceptions of health either converged upon the meanings created and proposed by special...
Abstract
Conference
July 2019
Self-Presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
The research employs factor analysis, followed by a MANOVA procedure to explore relationships between fashion consump...
Abstract
Conference
October 2020
Implications of Underrepresentation
for Female Fashion Consumers
In a fashion scene dominated by Western looks, the idea of ideal beauty became more substantial for minority women...
Abstract
Journal
August 2021
Social Credibility: Trust Formation in
Social Commerce
Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has ...
Abstract
Journal
December 2016
The Impact of Ethical Concerns on
Fashion Consumerism: A Review
Ethical and sustainable business practices have become some of the most significant concerns in the highly globalized fashio...
Abstract
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